Aditya Birla Sun Life Insurance Announces Up To 15% Premium Rate Reduction For Its Temporary Plan


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Offering extremely competitive premium rates for Sum Assured up to Rs. 3 Cr. in their most customizable term plan

Mumbai, Maharashtra, India (NewsView)

Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), announces a reduction in the premium rates of the ABSLI DigiShield plan by up to 15%, making it one of the the most competitive term insurance offers space. This plan addresses the unique protection needs of clients and can be customized to meet specific protection needs.

Unlike traditional term plans, the ABSLI DigiShield plan allows a client to enjoy guaranteed recurring income from age 60 through the survivor benefit option. In addition, it offers unique flexibility to reduce the sum insured to a pre-defined retirement age, allowing clients to align their coverage according to their current commitments and life stage.

The ABSLI DigiShield plan offers great flexibility to meet various protection needs across life stages by offering several plan options to choose from, joint life protection, critical illness coverage and rider options. custom creating a distinctive protection solution for clients and their loved ones.

Commenting on the reduction in the premium price of the DigiShield ABSLI plan, Mr. Kamlesh Rao, Managing Director and CEO of Aditya Birla Sun Life Insurance, said: “The pandemic has lasted longer than expected with people facing strain on their lives. personal finances. We meticulously observed the pandemic experience before making price revisions on our products. With an increase in demand for term plans, we have deliberately announced a premium reduction for ABSLI DigiShield Plan, a hyper-personalized term plan offering, to meet the ever-changing monetary needs of our clients. We urge clients to take advantage of this reduced premium pricing of this holistic term plan, providing financial protection for themselves and their loved ones. “

This plan also provides a variety of premium payment terms, policy terms and death benefit payment options to meet unique client needs. This holistic plan eases responsibilities, provides protection for loved ones, and supports retirement and inheritance goals.

About Aditya Birla Sun Life Insurance, an Aditya Birla Capital Company

Aditya Birla Sun Life Insurance Company Limited (ABSLI) is part of Aditya Birla Capital Ltd. (ABCL). ABSLI was incorporated on August 4, 2000 and began operations on January 17, 2001. ABSLI is a 51:49 joint venture between the Aditya Birla Group and Sun Life Financial Inc., an international financial services organization in Canada.

ABSLI offers a range of products throughout the customer’s lifecycle, including future plans for children, wealth protection plans, retirement and retirement solutions, health plans, term plans traditional and unit-linked insurance plans (“ULIP”).

As of June 2021, ABSLI’s total assets under management amounted to Rs. 543,656 million. ABSLI recorded gross premium income of Rs. 17,628 million in the first quarter of fiscal year 2021-22 and recording an annual growth of 4% in gross premium with sole proprietorships FYP at Rs. 3,691 million. ABSLI has a nationwide distribution presence through more than 370 branches, 7 bancassurance partners, 6 distribution channels, more than 90,000 direct sales agents, other corporate agents and brokers and through its website Web. The company has more than 13,000 employees and more than 17 active clients of Lac.

About Aditya Birla Capital

Aditya Birla Capital Limited (ABCL) is the holding company for the financial services business of the Aditya Birla group.

ABCL’s subsidiaries have a strong presence in protection, investment and financing solutions. ABCL is a group of universal financial solutions meeting the diverse needs of its clients at all stages of their lives. With more than 23,500 employees, ABCL’s subsidiaries have a national reach with more than 900 branches and more than 2,000,000 agents / partners and several banking partners.

As of June 30, 2021, Aditya Birla Capital Limited manages aggregate assets under management of over Rs. 3,430 billion, has a consolidated loan portfolio of approx. Rs. 572 billion, and an active customer base of over 25 million, through its subsidiaries and joint ventures.

Aditya Birla Capital Limited is part of the Aditya Birla Group, in the Fortune 500 League. Anchored by an extraordinary force of over 140,000 employees, belonging to 100 nationalities, the Aditya Birla Group operates in 36 countries around the world.

About Sun Life Financial Inc., Canada

Sun Life Financial is a leading international financial services organization providing insurance, wealth and asset management solutions to individuals and businesses. Sun Life Financial operates in a number of markets around the world, including Canada, United States, United Kingdom, Ireland, Hong Kong, Philippines, Japan, Indonesia, India, in China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2021, Sun Life Financial had total assets under management of CAD 1,361 billion.

For more information, please visit

Sun Life Financial Inc. is listed on the Toronto (TSX), New York (NYSE) and Philippines (PSE) stock exchanges under the symbol SLF.

Image: Kamlesh Rao, MD and CEO, Aditya Birla Sun Life Insurance



Disclaimer: – This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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