Gaaaap! The latest college football rivalry pits Aflac Duck against new foe Gap Goat, representing the gap between what health insurance covers and what Americans can afford

COLUMBUS, Ga., August 24, 2022 /PRNewswire/ — Aflacone of the leading providers of supplemental health insurance in the United States1, is launching its marketing campaign for the 2022-23 college football season to shine a light on the gap between health insurance and medical bills. This season, Aflac introduces a new character, Gap Goat, who serves as the nemesis of America’s favorite spokesperson in a series of humorous commercials airing throughout the season.

Deion “Coach Prime” Sanders and Coach Nick Saban returns as part of the Aflac Duck vs Gap Goat campaign, which also features a new original and recurring character facing Aflac Duck. Throughout the campaign, the Gap goat serves as the antagonist who shows up with unexpected medical bills for hard-working Americans at inopportune times, while bleating the slogan “GAAAAP!” The goat represents the void that can be left when health insurance does not cover all of its medical expenses.

“While the Aflac Duck remains a household name, the Gap Goat presents new marketing opportunities to build a story that leverages both humor and purpose to help educate fans about the gaps for those who are facing medical debt,” said the American president of Aflac. Therese White.

The Aflac Duck, which opposes Gap Goat in these locations, represents a solution to help American consumers concerned about their health care and their finances – Aflac – by showing them how to help bridge the gap between what health insurance covers and what stays behind. Coach Prime and Coach Saban serve as translators for Aflac Duck and Gap Goat.

“Last year I had an unexpected medical event, and although I’m lucky enough to have the means to pay the onslaught of medical bills, many don’t have the same peace of mind and are often faced with the cost of care,” Premier Coach said. “It makes being part of this year’s campaign especially meaningful to me as I continue to work with Aflac to ensure fans are better prepared to help bridge the gap between the end of insurance and the beginning. medical debt.”

“Over the past three years, I have had the opportunity to work with Aflac and advocate for people facing medical debt,” Coach Saban said. “In football, we encounter unexpected situations in matches every week, but it is only through preparation that we can overcome the challenges. It’s the same in life, that’s why I work with Aflac to help fans better prepare for unexpected healthcare expenses they may encounter.”

The Aflac Duck vs Gap Goat campaign will run across TV, digital, social and audio platforms. The first spot, “The Arrival”, debuts August 27 on ESPN during the opening weekend of the college football season. The second spot, “Stadium Worker”, will land October 15 and the third spot, “Treadmill Race”, will air October 29.

Aflac will expand the campaign through various marketing efforts via social media, digital and on-site experiential activations at high profile games, including HBCU mainstays like the Celebration Bowl. Fans can also discover Aflac on

Aflac Incorporated (NYSE: AFL) is a Fortune 500 company that helps provide protection to more than 50 million people through its subsidiaries in Japan and the United States, which pays cash quickly when policyholders become ill or injured. For more than six decades, Aflac Incorporated subsidiary insurance policies have given policyholders the ability to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of supplemental health insurance products.1 Aflac Life Insurance Japan is the leading provider of medical and cancer insurance in Japan, where it secures 1 in 4 households. In 2021, Aflac Incorporated was proud to be ranked among the World’s Most Ethical Companies by Ethisphere for the 16th consecutive year. Also in 2021, the company was included in the Dow Jones Sustainability North America Index and became a signatory to the Principles for Responsible Investment (PRI). In 2022, Aflac Incorporated was on Fortune’s list of the World’s Most Admired Companies for the 21st time and on Bloomberg’s Gender Equality Index for the third consecutive year. To find out how to get help with expenses not covered by health insurance, get to know us at orñol. Investors can learn more about Aflac Incorporated and its commitment to ESG and social responsibility at under “Sustainability”.

1 LIMRA 2021 U.S. Supplementary Health Insurance Total Market Report

Media contact: Amy People, [email protected]

Contact analysts and investors: David A. Young, 706-596-3264, 800-235-2667 or [email protected]

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